What is PPC Marketing?

PPC Full Form?

The full form of PPC is Pay Per Click, it is called Pay Per Click. This is such a marketing technique in which the advertiser has to pay for every click made by the user on his ads.

What is PPC Marketing?

PPC i.e. Pay Per Click Marketing is a digital marketing strategy in which the advertiser has to pay for each click to bring traffic to his website or landing page.

PPC is a paid marketing technique, in which advertisers run ads on search engines or social media and when a user clicks on their ad, they have to pay money to the search engine or social media. The more clicks that come on the Advertiser’s ad, the more money he will have to pay.

Just like you bring traffic to your website by running ads on Google, then whenever a user comes to your website by clicking on your ad, then you will have to pay his money to Google. With PPC marketing, you can accomplish your marketing objectives in a very short time.

With PPC marketing, you can bring traffic to your website in a very short time and you can complete any objective for which you have run PPC marketing campaign.

Types of PPC Marketing?

There are mainly 6 types of PPC marketing, which we have told you in detail here –

  • Search Ad
  • Display Ad
  • Native Ad
  • Video Ad
  • Social Media Ad
  • Remarketing

#1 – Search Ad

Search Ads can only be run in search engines such as Google or Bing. Search ads are run on a particular keyword, and when the user searches for that keyword, he gets to see the results containing the ad before the organic result. Ad is written before the URL of Search Ads (see image below).

#2 – Display Ad

Display Ads are mostly seen in a blog or website. Like you can see the advertisements running on my blog in which a company is telling about its product, all these are display ads.

Display Ads are mostly shown according to the interest of the user, that is, the ads related to the things the user searches more about throughout the day, he will get to see them. Display Ads are very beneficial for the promotion of companies.

#3 – Native Ad

You must have seen advertisements in the form of articles under the article in most blogs or news websites (see image below), this is called native ad. In Native Ad, advertisers create their own ads in the form of articles. Most bloggers also run Native Ad to bring traffic to their blog. You can run native ads from platforms like Google, Tabola, Mgid.

#4 – Video Ads

As the name suggests, a video ad is in the form of a video. You will get to see video ads in most platforms like Facebook, YouTube, in which a person or company tells people about their product. You can run video ads on YouTube with Google Ads.

#5 – Social Media Ads

Social media is the best way to promote your product and service, in whatever social media you use, you will get to see ads of many companies, these are called social media ads. All social media platforms provide businesses the facility to run ads in their platforms to reach the targeted audience.

#6 – Remarketing

You must have ever noticed, when you go to Amazon’s website and check any one product, after that you get to see Amazon’s advertisements everywhere, this is Remarketing. Remarketing is very powerful.

Best Platform for PPC Marketing

Following are the three best platforms for doing PPC i.e. Pay Per Click marketing –

Search Engines (Google Ads, Bing Ads)
social media
Solo Ads

Let us now understand about these three in detail.

#1 – PPC Marketing in Search Engines

The most powerful way of PPC marketing is Search Engine Ads. You can also get your website ranked on any high competition keyword by running Ad in search engine, search engine works only on Ad keyword. The process of doing PPC marketing in search engines is called search engine marketing.

As you run an ad on the Digital Marketing Agency keyword, then if a user searches by typing Digital Marketing Agency, then your website will appear before the Organic Result, which increases the chances of getting clicks. Apart from Search Ad, you can also run Display Ad and Native Ad in search engine.

The best platforms to do PPC marketing in search engines are Google and Bing.

Google AdWords – To show ads on Google, you have to create your account in Google AdWords and then you can run ads in Google or YouTube by creating a campaign from here.

Bing Ads – Bing is Microsoft’s search engine, which is the second largest search engine after Google. To run Ad Campaign in Bing, you have to create an account in Bing Ads, and then from here you can run Ads in Bing.

Doing PPC marketing in search engines is a bit costly compared to other platforms, because the competition in search engines is very high. And here there is Hot Traffic.

#2 – Social Media PPC Marketing

Nowadays most of the people use social media, so social media platform is also a good option for PPC marketing and it also gives good results. The process of doing PPC marketing on social media is called social media marketing.